Product photography for online shops 2026: a practical guide
How to plan, shoot and optimise product photos that sell and load fast.
Marketing guide
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Current guides on web, SEO, social media, branding and advertising — focused on changes businesses actually need to know about.
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76 articles
Meta product browsing in existing ads from 28 October 2026
Meta turns on product browsing by default in existing ads on 28 October 2026. Here is how to opt out and what to check.
Marketing for accounting firms 2026: a practical guide
Seven practical steps for accounting firms to win more of the right clients.
Google Ads automated promotions from 12 October 2026
Google Ads can now pull coupons and deals from your website into campaigns. How to check and switch it off.
Marketing for moving companies: a guide to more bookings in 2026
How a moving company gets more enquiries: local search, Google Business Profile, a website that converts, Google Ads and reviews.
Google AI Mode and AI Overviews get more links in 2026: how your website is affected
Google is showing more and higher inline links in AI Mode and AI Overviews and testing a dedicated section for official sites. What does…
Google Ads channel prioritization and budget allocation 2026: what changes
Google Ads adds channel prioritization and budget allocation controls. For Search campaigns with the Display Network on, the current setup goes away in February…
Digital stamp cards in Apple Wallet and Google Wallet: a business guide for 2026
How digital stamp cards in the phone wallet work, which businesses benefit and how to get started without your own app.
Marketing for cafés and bakeries in 2026: more local visits and repeat customers
A guide for cafés and bakeries that want more local visibility, visits and repeat purchases.