Marketing guide

Knowledge that makes the next decision easier.

Current guides on web, SEO, social media, branding and advertising — focused on changes businesses actually need to know about.

Latest guides

We monitor changes in search, social platforms, web technology and advertising and turn them into practical advice for businesses.

18 articles

Meta product browsing in existing ads from 28 October 2026

Meta turns on product browsing by default in existing ads on 28 October 2026. Here is how to opt out and what to check.

A guide for cafés and bakeries that want more local visibility, visits and repeat purchases.

A guide for beauty clinics and skin care businesses that want more bookings through clear information, local trust and content.

A simple content planning model for small businesses using Instagram, Facebook and other social channels.

A guide to booking flow, Instagram, before and after content, local SEO, ads and repeat visits for salons.

A practical LinkedIn B2B lead generation guide covering content, outreach, Lead Gen Forms, CRM and measurement.

How to build a reusable photo and video library for websites, social media, ads and campaigns without starting from zero every week.

A practical guide to UGC, creator generated content and influencer marketing for businesses.

A practical guide to UGC briefs, rights, formats, testing and measurement.