A useful content plan does not need to be complicated. Build around four themes: show the work, answer customer questions, build trust and create a clear next step.
Four content pillars
- Show products, services and process.
- Answer real customer questions.
- Build trust with people, proof and examples.
- Give a relevant call to action.
How often should you publish?
Choose a pace you can maintain. Two useful posts every week can be stronger than an unrealistic daily schedule.
Plan one month
Choose one business goal, collect customer questions, plan the main posts, batch photo and video, prepare headlines and calls to action, then reuse the strongest ideas in several formats.
What should you measure?
Look beyond reach. Track profile visits, website traffic, messages, bookings and enquiries.
Adeo helps businesses with social media, content and websites.