Marketing guide

Knowledge that makes the next decision easier.

Current guides on web, SEO, social media, branding and advertising — focused on changes businesses actually need to know about.

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We monitor changes in search, social platforms, web technology and advertising and turn them into practical advice for businesses.

92 articles

Branding2 min read

Portrait and team photos for businesses: a practical guide 2026

How to plan, shoot and use portrait and team photos that build trust with customers.

How roof cleaning companies win more enquiries through Google, a clear website, before-and-after images and trust.

Meta adds a pixel setting that is on by default from 12 November 2026. It is not active in the EU, but you should…

From 16 November 2026 Data Manager supports encrypted customer data by default. Check your uploads and integrations first.

How a car wash gets more customers: Google Business Profile, website, ads, before-and-after photos and digital stamp cards.

How hauliers, forwarders and logistics firms win more jobs: website with quote form, Google, ads, LinkedIn, references and driver recruitment.

Google rolled out its September spam update from 24 September to 8 October 2026. Here is how to check your site.

EU states agreed to cut the wait before re-asking for cookie consent from six to four months. It is a negotiating position, not law…

AI1 min read

TikTok has unveiled AI tools for advertisers: in-feed purchases, AI-driven lead generation and automated search ads. No European dates were given.