Good portrait and team photos make customers contact you sooner: they show who is behind the company and give a first impression of working with you. Here is a practical guide to planning, shooting and using photos of yourself and your team.
Why do businesses need real portraits?
People buy from people, especially when the service rests on trust. Real photos of the people customers actually meet are more concrete than stock images. They are used on your About page, LinkedIn, Google profile, quotes, presentations and job ads. Poor photos hurt just as clearly.
What should you decide before the shoot?
Decide the purpose (website, LinkedIn, recruitment), the feel (personal or formal) and the style. Everyone in the team should be photographed with the same background, light and crop, or the About page looks messy. Base it on your visual identity: see branding. Both studio and on-location work; a mix of uniform portraits and environment shots often works best.
How do you prepare the team?
Tell people in advance how long it takes and where the photos will be used. Ask them to wear clothes they are comfortable in, avoid tiny patterns and large logos, allow enough time per person and let each person help choose the final images.
Which images do you need?
Close-up portraits with a consistent background, half-length shots that can be cropped, team photos, working shots and images with room for text for ads and social media.
How do you use the photos, and what about consent?
Use the same portrait on your website, Google profile, LinkedIn and email signature. Compress images, give them clear file names and alt text. Photos of identifiable people are personal data: employees should know where the photos are used, and you should agree what happens when someone leaves. If unsure, ask a lawyer or your data protection officer. Update photos when people or your profile change.
Want professional portraits, team photos or a complete image bank? Read more about photo and video at Adeo Marketing or contact us and we will plan the shoot together.