Logo & identitet
Logo, variations and a visual expression adapted to company positioning and use.
Brand
A brand people recognize before they read the name.
We develop logos, visual identities and design systems that give businesses a clearer and more consistent expression across web, social media and materials.
What we do
A strong expression makes the rest of communication easier.
Branding is more than a logo. We create a system for color, typography, imagery and graphic elements that can be used consistently across the company most important touchpoints.
Färg & typografi
A clear palette and typographic hierarchy that work digitally and in print.
Graphic system
Components, shapes and rules that make it easier to create new material consistently.
Applications
Examples for web, social media, presentations, signage or other relevant materials.
Why it matters
Consistency builds recognition and trust.
Clearer position
The visual expression helps the company feel more considered and relevant.
Easier production
A clear system reduces guesswork when new material is created.
Stronger whole
Web, social media and campaigns feel like parts of the same company.
How we work
From need to clear delivery.
- 01
We review the current situation
We start with the goal, audience and what is already in place.
- 02
We prioritize the right parts
You get a clear plan focused on what creates the most impact first.
- 03
We build and improve
Delivery is carried out with clear checkpoints and a considered whole.
Questions before your next step
Straight answers about business marketing.
What is the difference between a logo and a visual identity?
A logo is a recognition mark. A visual identity also defines colours, fonts, imagery and how the design is used. A shared identity makes it easier to keep your website, signs, social media and printed materials consistent.
Contact AdeoDo I need a new logo when redesigning my website?
No, a new website does not require a new logo. A working logo can stay while colours, typography, imagery and layout become more consistent. First assess what customers recognise and what actually needs improvement.
Contact AdeoNext step
Does the brand need to become clearer?
We help create or develop a visual system that works in practice.