Marketing guide

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Current guides on web, SEO, social media, branding and advertising — focused on changes businesses actually need to know about.

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We monitor changes in search, social platforms, web technology and advertising and turn them into practical advice for businesses.

24 articles

Marketing for accounting firms 2026: a practical guide

Seven practical steps for accounting firms to win more of the right clients.

AI2 min read

Google is showing more and higher inline links in AI Mode and AI Overviews and testing a dedicated section for official sites. What does…

A guide for cafés and bakeries that want more local visibility, visits and repeat purchases.

A guide for beauty clinics and skin care businesses that want more bookings through clear information, local trust and content.

A practical guide for auto repair, detailing and car care businesses that want more local bookings.

A practical guide to Google Business Profile, local visibility, reviews, photos, categories and website consistency.

A practical taxi marketing guide covering mobile booking, local SEO, ads, reviews and conversion measurement.

How small businesses can improve local SEO through accurate information, Business Profile, service pages, reviews and local proof.

A practical SEO guide for new businesses covering service pages, content, internal links, trust and measurement.