For a local business, Google Business Profile is one of the most important surfaces for being found in Google Search and Maps.
What influences local visibility?
Google describes three main factors: relevance, distance and prominence. Keep business information complete and accurate so Google and customers can understand the company.
What should be maintained?
- Correct business name and category.
- Address or service area.
- Opening hours.
- Phone and website.
- Real photos.
- Relevant services.
How do reviews help?
Reviews help customers evaluate a business. Ask satisfied customers for genuine reviews and respond professionally.
How does the website support the profile?
Keep names, contact details and service descriptions consistent. Clear service pages give search systems more context about what the business offers.
Adeo helps with SEO and websites.