Marketing guide

Knowledge that makes the next decision easier.

Current guides on web, SEO, social media, branding and advertising — focused on changes businesses actually need to know about.

Latest guides

We monitor changes in search, social platforms, web technology and advertising and turn them into practical advice for businesses.

42 articles

TikTok LIVE for businesses 2026 – setup, moderation and content

A practical setup guide covering mobile, LIVE Studio, OBS, moderators, content and production.

A practical guide to checklists, guides, calculators and other lead-generation formats.

A practical guide to websites, local visibility, ads, trust, content and lead follow-up.

Branding1 min read

A practical guide to logos, colours, typography, imagery and usable brand rules.

A practical guide to lead generation: offer, landing page, traffic, forms, follow-up and measurement.

AI1 min read

Article 50 transparency rules apply from 2 August 2026. A practical guide for businesses using AI in content.

A practical restaurant marketing guide covering local visibility, website, menu, content, ads and repeat visits.

A practical marketing checklist for new businesses, from brand and website to channels, content and measurement.

Marketing1 min read

Google is rolling out new AI Max experiments and planning tools in September 2026. Here is how advertisers can test budgets, ROI targets and…