A dental clinic gets more new patients by being easy to find when someone searches for a dentist nearby, by showing clearly which treatments it offers and by making booking simple. Here are the six things to start with.
How do patients find a new dentist?
Most start with a phone search such as ”dentist near me” or ”emergency dentist”. The result is usually a map with a few clinics. The clinic that appears there, has good reviews and a website that answers the patient’s questions wins the booking.
Step 1: Set up your Google Business Profile properly
Make sure name, address and phone number match your website exactly, choose the right main category, list treatments as services, state opening hours (including holidays) and upload real photos of the premises and team. Use the booking link and answer reviews regularly. See our SEO service.
Step 2: What should a dental website contain?
It must answer three questions within seconds: what do you do, where are you and how do I book. Create a page per treatment, explain how a visit works, introduce the team with photos and state clearly whether you accept new patients. The site must be fast and easy on mobile. See our websites.
Step 3: Reviews
Ask satisfied patients for a review right after the visit, for example through a QR code or an SMS link. Reply to all reviews factually and never disclose treatment details. Never offer discounts for reviews and never buy them.
Step 4: Rules for marketing healthcare
Avoid promises of results, unprovable comparisons and before-and-after photos without clear consent. Check current rules with the relevant authorities before publishing; rules can change.
Step 5: Google Ads and social media
Google Ads often pays off for high-intent searches such as ”emergency dentist”. Start small, target your catchment area, send visitors to a matching page and measure bookings and calls. On Instagram and Facebook show the team, the premises and practical advice, and always put patient privacy first. See Google Ads and social media.
Adeo Marketing helps clinics with websites, local visibility and advertising. Contact us for a review of your current presence.