Tradespeople get more enquiries when customers quickly find them on Google, see that they are trustworthy and can easily ask for a quote. It comes down to a few pillars working together: a clear website, a well-kept Google profile, targeted ads and real photos from real jobs.
Step 1: What should the website contain?
A separate page per service, the areas you cover, a phone number and quote form visible on every page, reference photos with a short description, and accurate information about licences and insurance. See our guide to websites.
Step 2: How do you use your Google Business Profile?
Fill in services, opening hours and service area, add photos regularly and ask satisfied customers for reviews. Answer every review briefly and factually.
Step 3: When does Google Ads pay off?
When customers need help right now, such as urgent jobs. Start small, limit ads to where you actually work, add negative keywords like jobs and training, and measure calls and quote requests. Read about Google Ads.
Step 4: How do you build trust?
Show before-and-after photos, short videos and answers to common questions, using your own images. See social media and photo and video.
Step 5: How do you handle enquiries?
Decide who replies and how fast, and follow up quotes after a few days.
Want a clear plan for your trade business? Contact Adeo Marketing.