Small hotels, guesthouses and B&Bs get more direct bookings by doing four things well: a website that answers guests’ questions and lets them book, a complete Google Business Profile, real photos and a simple way to bring guests back.
What does the guest want to know before booking?
Guests compare several options and look for the same things: where is it, what does it cost, what is included, is it clean and quiet, how do I cancel? Write down the ten questions you get most often by phone and email and answer them on your website, in plain language.
How do you get guests to book direct?
Booking platforms give reach, but you pay for it and the customer often belongs to the platform. Put a clear booking button at the top of every page, keep the booking flow short, show prices or price examples, and only promote direct-booking benefits you actually offer.
What should the website contain?
A start page, room pages, a how-to-find-us page, a FAQ and contact details, loading fast on mobile. Read more about our websites.
How do you use your Google Business Profile?
Choose the right category, link to your booking page, add fresh photos each season and answer every review politely. See our SEO service.
Which photos do you need?
Professional photos of rooms and surroundings, supplemented by simple everyday images and short videos for social media. See our photo and video work.
How do you bring guests back?
Collect contact details with consent and send something worth reading a few times a year. A digital loyalty card in the phone wallet can reward repeat stays: Adeo Cards.
Want help getting more direct bookings? See our services or contact Adeo Marketing.