A new business should secure a clear domain and use email on its own domain early. This creates a stable foundation for web, advertising and future team access.
Choose the domain
Keep it close to the company name, easy to say and easy to type.
Use business email
Addresses such as contact@ and name@ separate private and company communication.
Own the accounts
The company should retain ownership of domain, hosting, email, analytics, ad and social accounts even when an agency administers them.
Start in order
- Secure the domain.
- Create company email.
- Build the website.
- Connect analytics and advertising.
- Document owners and administrators.