Drone photography pays off when the place, size or surroundings are part of what you sell: a property, a facility, a building site, a hotel or a workshop. The images show what ground-level photos cannot, and the material can be used for months on your website, Google Business Profile and social media.
When does drone photography suit?
It adds most value where overview and location sell: construction and property, hotels and camping, industry and logistics, roofing and facade cleaning, farming and rural businesses. For a hairdresser or accounting firm, regular photos and portraits are usually the better choice.
Photo or video?
Stills suit websites, Business Profiles, ads and print. Video suits social media, homepage backgrounds and presentations. Ordering both at the same visit is often best.
What about the rules?
Drone flying is governed by rules on where you may fly, registration, training and insurance, and the requirements vary. Always check with the Swedish Transport Agency (Transportstyrelsen) and make sure your provider has the right authorisation and insurance. The location may also need the landowner’s permission.
How do you prepare?
Set the goal, make a wish list of angles and details, choose season and time of day, plan for weather with a spare day, and prepare the site.
How do you use the material?
On your website, in your Business Profile, as short clips on social media, and in ads and quotes. Ask for several formats and crops.
Adeo Marketing helps businesses with photo and video, from planning to finished material. Contact us to find out what suits your business.