A content library is an organized collection of original photos, video clips, interviews, environments and brand assets that can be reused across websites, social media, ads and campaigns. The best library starts with planned use cases rather than simply shooting as much as possible.
Why build a content library?
Without one, every post can require a new idea, new image and new shoot. A planned production day can instead create multiple assets that share the same visual direction.
What should it contain?
- Business locations and real work.
- Team portraits and natural staff situations.
- Products and services.
- Details and close ups.
- Short reusable video clips.
- Interviews and answers to common questions.
- Behind the scenes material.
- Assets for calls to action and campaigns.
Plan from channels first
List where the content will be used, such as the website, social channels, ads, email and sales material. Then identify scenes that can work in more than one place.
Build variety into the shoot
- Choose a small number of content themes.
- Create a specific shot list.
- Capture wide, medium and detail views.
- Record extra B roll.
- Change environments and situations.
- Finish with evergreen assets.
Organize the files
Use a structure the whole team understands. Separate final exports from source files and document usage rights and relevant restrictions.
Remember the website
Web pages often need wider and calmer visuals while social platforms may need closer and more vertical material. Planning both from the beginning makes one production more useful.
Adeo helps businesses with photo and video and social media content.