Efficient social video production starts before recording. Plan messages, scenes and destinations so one shoot can create many useful assets.
Give every clip a job
Plan content for trust, explanation, process, objections and action rather than filming without a purpose.
Create a shot matrix
Capture people, environment, process, service, direct-to-camera answers and flexible b-roll.
Record multiple hooks
Open the same core message with a problem, a question and a result to create testable variations.
Plan formats on set
Leave enough framing room for vertical and horizontal crops and consider subtitles and on-screen text.
Measure the purpose
Judge awareness content differently from conversion ads. For performance video, track the next business action rather than views alone.
Adeo produces photo and short-form video for web, social and campaigns.