Build Instagram assets around placement: vertical 9:16 for Reels and Stories, with separate feed exports when needed. Keep key text and logos away from edges.
Reels and Stories
Work in 9:16. 1080 × 1920 px is a common production canvas. Keep important elements clear of interface overlays.
Feed
Portrait 4:5, such as 1080 × 1350 px, is widely used; square 1:1 remains flexible. Always preview cropping.
Workflow
- Create a high-quality master.
- Keep the message in a safe central area.
- Export placement-specific versions.
- Preview on mobile.
Platform specifications can change, so verify current Meta documentation before campaign production.